"Build growth-creating companies.   Essence. Expertise"

Strategy | Innovation | Performance | AI

Bas Kemme

Partner-level Strategy & Innovation Consultant, Early-Stage Investor and former Head of Strategy and Entrepreneur. Helping corporates and disruptive start-ups to develop their growth and innovation strategy to fulfil their purpose, and build capabilities and culture to execute.

Achieved transformation and built innovation capabilities for growth and efficiency at world's largest retail and consumer goods companies and selected other industries, and co-founded 2 start-ups in retail and fashion.

Purpose-driven, people-focused, learning-oriented, low-ego, high-energy. 

Problems we solve:

- Purpose & Strategy
- Innovation & Start-ups
- Digital Transformation
- People & Organization Performance
- Growth Acceleration
- Consumer & Retail AI



Who We Are

We are a consultancy obsessed with making your company progressive and grow. 

Having worked with winning, and losing companies for over 20 years. we vowed to help leaders turn stagnant into progressive companies - with inspired, safe and fulfilled employees, hungry to serve customers better with new technologies.


We live in fascinating, turbulent times. Cognitive- and data science, computing power, energy and food transition, health challenges & breakthroughs - all call for new ways to leave the 20th century behind, for good. Courage is needed, when you loop, commit.


Real opportunity to write new history, but how? We learned a few things (and still are): Human progress comes from tribe power, fast diffusion of learnings, not individual strength. Your strategy is ultimately how you decide every day to spend your time, energy and resources. And business is much more about emotions and biases than we pretend. 

Hence it is always about strategy, knowing how to create more value for your customer, operation, having the resources and processes in place to deliver that value, and culture, energising people. 


With these learnings we for example accelerated growth of C&A's fashion business in China, transformed IKEA in a way that growth reduces operating costs, and accelerated growth at  scale-ups.

We believe consulting will also face significant change. It still about connecting first, thinking of all aspects, and low ego. It is no longer about having general services in-house, yet finding and combining essential expertise. Artificial Intelligence and distributed work will replace the need for expensive, manual solutions. Double the performance, half the cost.

Whether you are in need of a future roadmap, struggle with growth or achieve performance boost with AI - we are ready to take your brief.


  1. Start with the job to be done

  2. Always provide a challenging insight

  3. Build trust with vulnerability and transparency

  4. Think of a different way every day

  5. Play real or let's not play 

  6. Seek essence and simplicity

  7. Your mind needs flow, your body exercise

Fresh perspectives. At your fingertips. 


We can help clarify and start delivery on your priorities within 24 hours.

Speak to bas@loopconsultingcompany.com or send a WhatsApp to get started.

© 2020 by Loop Consuling Company